Eisuke Okamoto

Manager, Global Solutions Business Promotion Dept. | Enterprise Architect

Summary

Eisuke Okamoto is a seasoned digital advertising and marketing technology expert with over 20 years of experience in the industry. Currently serving as the Manager of the Global Solutions Business Promotion Department at Hakuhodo DY ONE Inc., he leads the strategic expansion of advanced MarTech solutions, including Customer Data Platforms (CDP) and Marketing Automation (MA).

Patents & Intellectual Property

Ads spending estimation system and program (JP 5238612) Issued: April 5, 2013 Developed a specialized logic for estimating digital advertising spend, demonstrating a deep technical understanding of AdTech algorithms and data modeling.

Expertise & Background

Eisuke’s career began with four years as an IT consultant, where he developed a strong foundation in system architecture and business process optimization. He then transitioned into the digital advertising sector, spending two decades at the forefront of AdTech and MarTech evolution. Notably, Eisuke spent seven years in Indonesia, playing a pivotal role in leading Big Data consulting and Digital Transformation (DX) initiatives for a diverse range of local and multinational enterprises. His international perspective combined with deep technical expertise allows him to bridge the gap between complex data infrastructures and actionable marketing strategies.

Focus Areas

Marketing DX: Transforming business models through data and technology. Enterprise Architecture: Designing scalable, integrated marketing ecosystems. Data-Driven Marketing: Utilizing CDPs and 1st-party data to drive customer engagement and ROI. Global Business Strategy: Scaling MarTech solutions across diverse international markets.