A specialized subset of behavioral analytics that takes data from a given platform and breaks it into related groups (cohorts) based on shared characteristics or experiences within a defined time-span (e.g., all users who signed up in January). It helps marketers understand how user behavior, retention, and lifetime value change over time.
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This manual provides a beginner-friendly, step-by-step guide for automatically importing customer data from Google BigQuery into Antsomi CDP 365. The process is designed to consolidate fragmented information into a unified customer view to power personalized marketing.
Guide to Identifying Email Campaign Open and Click Users
Discover how Antsomi CDP 365 unifies fragmented data to gain deep customer insights and drive personalized marketing.
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